Q2 2024 Horror Game Insights on Unified Platforms in the US

In the second quarter of 2024, the horror game genre has displayed varying degrees of player engagement across the board. With data sourced from Sensor Tower, let's delve into the performance of top horror game applications on unified platforms in the US.

Identity V, published by NetEase Games, saw its revenue peak at $660K in mid-April before experiencing a downward trend to $451K by the end of June. Downloads surged to 172K in late April, yet dwindled to 58K by the quarter's close. Weekly active users fluctuated, reaching a high of 763K and concluding the quarter at 610K.

Behaviour Interactive Inc.'s Dead by Daylight Mobile demonstrated more stability in revenue with a notable rise to $323K in early April and a steady close at $242K. The game maintained a steady download rate, peaking at 182K, and concluded with an impressive active user count of 5.2M in the final week of June.

Playrix's Mystery Matters experienced a mixed bag in terms of revenue, with a notable spike to $235K in mid-June before a sharp fall to $53K. Downloads declined steadily throughout the quarter, ending at a low of 14K. Active users saw a decrease from 419K to 234K over the same period.

The newly released Game of Vampires: Twilight Sun from Dream Plus showed an initial surge in downloads at 1.2M in early April but failed to maintain the momentum, dropping to zero by the end of June. Revenue saw peaks and valleys, ending the quarter at $27K. Active users mirrored this pattern, peaking at 867K and then dipping to 196K.

Lastly, Clickteam, LLC's Five Nights at Freddy's maintained modest revenue throughout the quarter, ending on a high note at $82K. Downloads saw a gradual increase, finishing strong with 36K. Weekly active users remained relatively stable with a slight increase to 54K by quarter's end.

For more in-depth insights into the performance of these and other applications, Sensor Tower offers comprehensive data and analysis tools.